All you want to do in one place: Shopping, streaming and social media
Role
UX/UI Designer
Client
Independent
Product
E-Commerce
Duration
1-2 Months
CONTEXT
An e-commerce platform with all the features of social networks, like Direct Messaging, Followers, Feeds and Streaming (Live and video reviews).
FIRST STEPS
The whole process was divided into 3 stages: B2C platform, networks and streaming.
DESIGNING FEATURES
This framework for approaching the project brought up a number of questions to be answered:
What are the pain points of the currents B2C platforms?
What functionality do people expect in e-commerce platforms?
What existing products influence what people expect?
What functionality do people expect in streaming platforms?
THE RESEARCH
In order to obtain these answers, a series of interviews were conducted in the following stages:
Initially we searched the most popular apps/platforms in order to test the most fitting apps
Observations were made while users were using the existing B2C, social networks and streaming platforms/apps
1 on 1 interviews with occasional/frequent consumers and entrepreneurs.
THE OUTCOME
General analysis based on our research on users:
USER PERSONA
Defining archetypical users whose goals and characteristics represent the needs of a larger group of users
USER JOURNEY
Breaking down the user experience actions and emotions during a purchasing situation while using a B2C platform.
USER FLOW
WIREFRAMES
Let’s tidy all those hand-drawings up and organize them into low-fidelity wireframes, shall we?
UI KIT
We proceeded to create the components based on the logo and colour pallete provided by the client.
HIGH FIDELITY
First impressions of the screens in high fidelity wireframes taking into account the following:
Drop shadows effect for better contrast
Rounded corners and buttons
White space consistency
Colour scheme
Establish button hierachy
